PHILOSOPHY

Superhighway to Storytelling: All Hail, Serials!

A mainstay approach tapping into our need to bear witness (and be in the know) is “serialized” life experiences.

MaxEngagement

It’s a follow-along superhighway of storytelling offering first-person familiarity that often results in indelibly touched hearts and minds.

Here’s How I Got Disease-Free. Don’t Screw Up Like I Did. The Science Behind the Cure. A Journey of a Lifetime. Introducing the Biggest Loser.

Two very different takes on this serialized approach is Making a Murderer (Netflix) and, on the far, far other side of the spectrum is the Sloan Kettering, mymsk campaign, More Science. Less Fear.

Celebrities are very useful in holding on to an audience, often via this serialized approach.

For more on serialized storytelling, check out my blog.