Tuning in to Life’s Minor Characters

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It was a shock to the baby boomer eco-system of a friend when her millennial daughter called her one night last winter and asked, “Have you been listening to that show on NPR?” That show on what? Was her daughter – the one who always…

SuperGiggles, Aside?

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The Superbowl is the Ad industry's annual pilgrimage to self-awareness.  Few events act as much as a signifier of our hyper-contemporary habits: our living, thinking and acting.  It's secular America's holy day, but as Ad Age put it, judgement…

Make Way for More Face Time, Less Screen Time in the Exam Room

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Last month I wrote about it being a “zeitgeist moment” for physician-patient communication. And it is, with everything from healthcare reform to outcomes research reinforcing the centrality of the physician-patient relationship as the “heart…

A “Zeitgeist Moment” for Improving Physician-Patient Communication

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While the debate about drug costs rages on – whether we’re talking about innovative new ones or the more recent trend of turning decades-old, inexpensive drugs into high-priced “specialty drugs” – it is worth considering the value…
Photo Courtesy Theranos

Elizabeth Holmes and the Case for ‘Breakthrough Simplicity’

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Elizabeth Holmes, the 31-year-old CEO of Theranos and the world’s youngest self-made billionaire, may (or may not) be the next Steve Jobs-esque wunderkind, attempting to apply his brand of elegant, user-friendly design to medical diagnostics.…

Mr. Keith Richards: I'll Have What He's Having

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In terms of content, Netflix can certainly come across as an interesting case study. A strong and consistent influx of what is, essentially, mainstream drab at times finds itself broken up by incredible cinematic gems, and when you least expect…

Catching up on Z’s…And We’re Not Talking About Sleep

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Attention all Millennials: Gen Z is coming up fast behind you. Gen Z currently makes up a quarter of the U.S. population, and more that 20 million of them are about to enter the workforce. It seems we are always preparing for those that will…

Small (May Be) The New Big

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When the highly appealing “Always #Likeagirl” campaign was awarded the PR Grand Prix at the Cannes Lions International Festival of Creativity this past June, it appeared to bode well for PR’s emergence as a true creative force with a well-earned…

Liking Vs. Doing: A Thorny Seesaw

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As we permit social media to penetrate ever deeper into our DNA, it’s easy to get caught up in its potential for inspiring and capturing audiences and constituencies. Mediums like Twitter and Facebook, as we all know, act as seamless and barrier-free…

How a "Team of Teams" Empowers Everyone

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Romanticized notions of crisis management often involve a dose of nobly bombastic leadership. Picture a high-ranking renegade, thinking clearer and harder than his panicked crew to swoop in and turn the ship around without hesitation,…