Blog
Elizabeth Holmes and the Case for ‘Breakthrough Simplicity’
BLOG, Branding, StorytellingElizabeth Holmes, the 31-year-old CEO of Theranos and the world’s youngest self-made billionaire, may (or may not) be the next Steve Jobs-esque wunderkind, attempting to apply his brand of elegant, user-friendly design to medical diagnostics.…
Mr. Keith Richards: I'll Have What He's Having
BLOG, Branding, PR, StorytellingIn terms of content, Netflix can certainly come across as an interesting case study. A strong and consistent influx of what is, essentially, mainstream drab at times finds itself broken up by incredible cinematic gems, and when you least expect…
Catching up on Z’s…And We’re Not Talking About Sleep
BLOG, Brand Alignment, Brand ChampioningAttention all Millennials: Gen Z is coming up fast behind you. Gen Z currently makes up a quarter of the U.S. population, and more that 20 million of them are about to enter the workforce. It seems we are always preparing for those that will…
Small (May Be) The New Big
Advertising, BLOG, Healthcare AgenciesWhen the highly appealing “Always #Likeagirl” campaign was awarded the PR Grand Prix at the Cannes Lions International Festival of Creativity this past June, it appeared to bode well for PR’s emergence as a true creative force with a well-earned…
Liking Vs. Doing: A Thorny Seesaw
Advertising, BLOG, Healthcare Marketing, PRAs we permit social media to penetrate ever deeper into our DNA, it’s easy to get caught up in its potential for inspiring and capturing audiences and constituencies. Mediums like Twitter and Facebook, as we all know, act as seamless and barrier-free…
How a "Team of Teams" Empowers Everyone
BLOG, Planning, Strategy
Romanticized notions of crisis management often involve a dose of nobly bombastic leadership. Picture a high-ranking renegade, thinking clearer and harder than his panicked crew to swoop in and turn the ship around without hesitation,…
Jiro Ono and the Work Ethic of a Shokunin
Best Practices, BLOG, StorytellingEvery art has their masters—their da Vincis, Mozarts, and DiCaprios—acting as ambassadors to the mainstream waters and setting the bar for brilliance. Their job is to innovate, to inspire, to push the envelope and, ultimately, spark progression…
Yielding to the "YOLO" Millennial Consumers
BLOG, Brand Alignment, Brand Championing“Millennials” has almost become an intimidating word, an uncomfortable and bewildering discussion topic. Highly tech-savvy and driven by an elusive, simultaneous “YOLO” lust for both individuality and social media acceptance, marketing…
Positive Visualization May Have Effect on Visual Healing
BLOGA very interesting trend is taking hold in healthcare: that positive visualization and general optimism may tie to enhanced physical recovery. Investigations into the increasing use of virtual reality with hospital patients, as well as literature…
Morgan Chandler Makes the Papers
BLOGOur second daughter and newly appointed senior black belt has made the regional paper with her recent karate triumph. Read the story featured in the Asbury Park Press below to share our pride in Morgan's remarkable dedication, perseverance,…
The Circles of "Holacracy" and How They Are Changing The Workplace
BLOG, Healthcare Agencies, PRFuture growth (and remarkable success in the present) has everything to do with realizing the true human potential of your company. Who are your key players? How do we encourage people to go that extra step? Communication, motivation, morale,…
Emotional Responses Hold Major Key to Physical Healing Process
BLOGRecent news in the medical field has shown that there is more to healing than the medicine you are given or the quality of the technology.
Observances and studies now show a trend that suggests the emotional support you receive plays a crucial…