Navigating The Polarities of Social Media

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If there’s one thing this term’s political conventions are showing us, it’s the polarity of contemporary America. While each wing seems to be slowly and worryingly radicalizing, an interesting New York Magazine cover story this week suggests…

Catching up on Z’s…And We’re Not Talking About Sleep

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Attention all Millennials: Gen Z is coming up fast behind you. Gen Z currently makes up a quarter of the U.S. population, and more that 20 million of them are about to enter the workforce. It seems we are always preparing for those that will…

Yielding to the "YOLO" Millennial Consumers

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“Millennials” has almost become an intimidating word, an uncomfortable and bewildering discussion topic. Highly tech-savvy and driven by an elusive, simultaneous “YOLO” lust for both individuality and social media acceptance, marketing…