Serious Comms Strategies Can Be All About Games

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In mid-July, Wired Magazine released an online article praising the hit video game Overwatch. With over 30 million players, the game has been garnering positive attention for releasing a new character with autistic traits. As pointed out in…

Never-Ending Debate About AMA’s Sunshine Approach to Drug Prices?

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Recently, the AMA voted in favor of recommending that federal agencies require drugmakers to include prices in direct-to-consumer ads. Resolution 236 proposes forcing drugmakers to state the suggested retail price of any drug advertised DTC.…

A Slice of Rao's Genius Branding

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I love Rao’s® restaurant. Was there very recently and enjoyed it beyond all expectation. Make no mistake, the experience was seismic, intimate as it could have been outside a bedroom – wait staff literally sits at your table, pays real…

Becoming Ever More Human in the Looming Age of AI

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“I want to suggest that one of the worries about robots that you hear about a lot—and it’s a legitimate worry—is that robots are going to take our jobs.” Kevin Kelly, sat comfortably on a common stool, drops this quasi-dystopian…