Serious Comms Strategies Can Be All About Games
BLOG, Brand Marketing, Health Marketing, Healthcare Agencies, Healthcare Marketing, PR, Strategy, TechnologyIn mid-July, Wired Magazine released an online article praising the hit video game Overwatch. With over 30 million players, the game has been garnering positive attention for releasing a new character with autistic traits. As pointed out in…
Never-Ending Debate About AMA’s Sunshine Approach to Drug Prices?
BLOG, Brand Marketing, Branding, Health Marketing, Healthcare MarketingRecently, the AMA voted in favor of recommending that federal agencies require drugmakers to include prices in direct-to-consumer ads. Resolution 236 proposes forcing drugmakers to state the suggested retail price of any drug advertised DTC.…
Healthcare in 2016: Boundless Opportunities to Make a Difference
BLOG, Health Marketing, Healthcare Providers, PRIt is one of the most invigorating times to be thinking about, caring about, talking about and working in healthcare. There continues to be great progress for the better, despite the many hurdles, twists and turns along the way.
This isn’t…
Navigating The Polarities of Social Media
BLOG, Brand Advocacy, Brand Alignment, Health MarketingIf there’s one thing this term’s political conventions are showing us, it’s the polarity of contemporary America. While each wing seems to be slowly and worryingly radicalizing, an interesting New York Magazine cover story this week suggests…