Serious Comms Strategies Can Be All About Games
BLOG, Brand Marketing, Health Marketing, Healthcare Agencies, Healthcare Marketing, PR, Strategy, TechnologyIn mid-July, Wired Magazine released an online article praising the hit video game Overwatch. With over 30 million players, the game has been garnering positive attention for releasing a new character with autistic traits. As pointed out in…
A Slice of Rao's Genius Branding
BLOG, Brand Marketing, PRI love Rao’s® restaurant. Was there very recently and enjoyed it beyond all expectation. Make no mistake, the experience was seismic, intimate as it could have been outside a bedroom – wait staff literally sits at your table, pays real…
Healthcare in 2016: Boundless Opportunities to Make a Difference
BLOG, Health Marketing, Healthcare Providers, PRIt is one of the most invigorating times to be thinking about, caring about, talking about and working in healthcare. There continues to be great progress for the better, despite the many hurdles, twists and turns along the way.
This isn’t…
Becoming Ever More Human in the Looming Age of AI
Advertising, BLOG, Brand Marketing, PR“I want to suggest that one of the worries about robots that you hear about a lot—and it’s a legitimate worry—is that robots are going to take our jobs.”
Kevin Kelly, sat comfortably on a common stool, drops this quasi-dystopian…
Creativity and the Power of Place
Advertising, BLOG, Branding, PRAlexis de Tocqueville once wrote, “People get the government they deserve” (something we might be thinking long and hard about after this election season is over). In a twist, former NPR international correspondent Eric Weiner makes the…
Tuning in to Life’s Minor Characters
BLOG, PR, StorytellingIt was a shock to the baby boomer eco-system of a friend when her millennial daughter called her one night last winter and asked, “Have you been listening to that show on NPR?”
That show on what?
Was her daughter – the one who always…
SuperGiggles, Aside?
BLOG, PR, Traditional AdvertisingThe Superbowl is the Ad industry's annual pilgrimage to self-awareness. Few events act as much as a signifier of our hyper-contemporary habits: our living, thinking and acting. It's secular America's holy day, but as Ad Age put it, judgement…
Mr. Keith Richards: I'll Have What He's Having
BLOG, Branding, PR, StorytellingIn terms of content, Netflix can certainly come across as an interesting case study. A strong and consistent influx of what is, essentially, mainstream drab at times finds itself broken up by incredible cinematic gems, and when you least expect…
Liking Vs. Doing: A Thorny Seesaw
Advertising, BLOG, Healthcare Marketing, PRAs we permit social media to penetrate ever deeper into our DNA, it’s easy to get caught up in its potential for inspiring and capturing audiences and constituencies. Mediums like Twitter and Facebook, as we all know, act as seamless and barrier-free…
The Circles of "Holacracy" and How They Are Changing The Workplace
BLOG, Healthcare Agencies, PRFuture growth (and remarkable success in the present) has everything to do with realizing the true human potential of your company. Who are your key players? How do we encourage people to go that extra step? Communication, motivation, morale,…