Posts
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Catching up on Z’s…And We’re Not Talking About Sleep
BLOG, Brand Alignment, Brand ChampioningAttention all Millennials: Gen Z is coming up fast behind you. Gen Z currently makes up a quarter of the U.S. population, and more that 20 million of them are about to enter the workforce. It seems we are always preparing for those that will…
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Yielding to the "YOLO" Millennial Consumers
BLOG, Brand Alignment, Brand Championing“Millennials” has almost become an intimidating word, an uncomfortable and bewildering discussion topic. Highly tech-savvy and driven by an elusive, simultaneous “YOLO” lust for both individuality and social media acceptance, marketing…