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Creativity and the Power of Place
Advertising, BLOG, Branding, PRAlexis de Tocqueville once wrote, “People get the government they deserve” (something we might be thinking long and hard about after this election season is over). In a twist, former NPR international correspondent Eric Weiner makes the…
Elizabeth Holmes and the Case for ‘Breakthrough Simplicity’
BLOG, Branding, StorytellingElizabeth Holmes, the 31-year-old CEO of Theranos and the world’s youngest self-made billionaire, may (or may not) be the next Steve Jobs-esque wunderkind, attempting to apply his brand of elegant, user-friendly design to medical diagnostics.…
Mr. Keith Richards: I'll Have What He's Having
BLOG, Branding, PR, StorytellingIn terms of content, Netflix can certainly come across as an interesting case study. A strong and consistent influx of what is, essentially, mainstream drab at times finds itself broken up by incredible cinematic gems, and when you least expect…