Posts
Tuning in to Life’s Minor Characters
BLOG, PR, StorytellingIt was a shock to the baby boomer eco-system of a friend when her millennial daughter called her one night last winter and asked, “Have you been listening to that show on NPR?”
That show on what?
Was her daughter – the one who always…
Elizabeth Holmes and the Case for ‘Breakthrough Simplicity’
BLOG, Branding, StorytellingElizabeth Holmes, the 31-year-old CEO of Theranos and the world’s youngest self-made billionaire, may (or may not) be the next Steve Jobs-esque wunderkind, attempting to apply his brand of elegant, user-friendly design to medical diagnostics.…
Mr. Keith Richards: I'll Have What He's Having
BLOG, Branding, PR, StorytellingIn terms of content, Netflix can certainly come across as an interesting case study. A strong and consistent influx of what is, essentially, mainstream drab at times finds itself broken up by incredible cinematic gems, and when you least expect…
Jiro Ono and the Work Ethic of a Shokunin
Best Practices, BLOG, StorytellingEvery art has their masters—their da Vincis, Mozarts, and DiCaprios—acting as ambassadors to the mainstream waters and setting the bar for brilliance. Their job is to innovate, to inspire, to push the envelope and, ultimately, spark progression…